About Us

As a privately held firm founded in 2017, we are involved in various FMCG, agritech, and brand development industries.

Our company encompasses the trade of a wide variety, working as intermediates, and building in-house brands, among other activities. Unlike other trading firms worldwide that specialise in certain items, our offers in the United Arab Emirates are pretty diverse, offered by Sarya General Trading, Sarya Home brands, and Smart Acres, among other companies.

A critical competitive advantage of Sarya is derived from our true managerial integrity, the support of our experienced employees, and our dedication to providing high-quality and creative solutions. We place a strong emphasis on understanding client demands. We strive to increase customer satisfaction throughout the customer journey, from brand awareness to after-sales support, while flexible in environmental risks. We establish long-term connections with our customers and provide them with high-quality, value-added goods and services at affordable pricing. We are devoted to continuous development in every market category in which we operate, and we are constantly striving to achieve perfection from concept to end-user.

Our Vision

To be the leading premium food solutions provider in Arabia by delivering quality through commitment.

Mission 2022

Identifying Market Gaps, Partnering with Global Brands, Creating Brand Recognition & Ensuring Brand Coverage

Our Value

Communication, Trust & Integrity and Commitment & Responsibility

Our Founders

Abdulla Al Kaabi


Sean Lee